ASRV
Premium Men’s Sportswear, Activewear & Gym Clothes
See how we changed the game for ASRV’s organic search.
HQ
Carlsbad, CA
Founded
2014
Industry
Retail / Apparel
Official Web
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The Situation
ASRV, a premium activewear brand, had built its customer base primarily through paid advertising but had little to no organic search presence. While paid channels were driving revenue, the brand recognized the need to diversify its traffic sources for long-term, sustainable growth. However, several fundamental technical and on-page SEO issues had been acting as roadblocks, preventing ASRV from gaining meaningful traction in organic search.
What We Did
To unlock ASRV’s organic growth potential, we developed a multi-layered SEO strategy that addressed technical issues, expanded keyword relevance, and leveraged local search opportunities.
Full-Site Optimizations & Technical SEO Fixes
- Conducted a deep technical audit to uncover indexing issues, slow load times, and low-quality pages being indexed that had been holding the site back.
- Fixed crawlability issues that were preventing key pages from being indexed properly by Google.
- Optimized internal linking structures to improve navigation, distribute link equity efficiently, and enhance the discoverability of high-value pages.
New Category Pages to Expand Search Relevance & Reach
- Analyzed search demand and identified high-opportunity keywords that ASRV was missing in its existing site structure.
- Developed and launched new category pages tailored to high-intent, non-branded search queries—capturing users looking for specific types of activewear.
- Optimized these pages with SEO-friendly content, metadata, and internal links to improve relevance and ranking potential.
What We Achieved
By addressing long-standing technical blockers, expanding keyword coverage, and implementing a local strategy for physical stores, ASRV unlocked a new, sustainable growth channel—proving that SEO can be a powerful complement to paid media efforts.
By executing a well-rounded SEO strategy, we delivered transformational organic growth for ASRV
520%
Increase in non-brand organic traffic year over year, significantly reducing dependency on paid media
778%
Increase in non-brand search visibility, establishing ASRV as a major organic player in the activewear space.