Rooted in Integrity.
Engineered for Growth.
Your brand isn't just a project; it's a forest. Most agencies are focused on cutting down what you've built to show short-term "yield." We operate differently. We partner with you to generate new brand awareness and incremental growth, constantly planting the seeds for your company’s future scale.
Our Values
Fiduciary Duty
Spend every client dollar like it’s your own.
We are stewards of your capital, not just managers of your spend.
Radical Ownership
When you make a mistake, own up to it.
Integrity is our baseline. We prioritize the truth over the ego.
Infinite Persistence
The only failure is giving up.
Marketing is an iterative war. We pivot, we optimize, and we win.
Data Sovereignty
Data is the only path to growth.
We don't rely on "hunches." We listen to what the market is telling us.
Human-Centricity
Be a partner, be a person, then be an employee.
We build relationships, not just accounts. We are an extension of your team.
Why We Exist
Traditional agencies are built on overhead, junior hand-offs, and "smoke and mirrors" reporting. Blue Forest Digital was founded to return to what matters: Senior-level strategy and measurable results.
Meet the Team
Wes Flippo
Founder and CEO
Wes Flippo started his career in a boutique SEO and PPC agency, when at its peak had 100+ clients and $10M+ in revenue before being acquired. When the acquisition happened, Wes was the EVP overseeing all client services, and managing a team of 80+ digital marketers.
Over his career, he's managed global SEO and PPC programs, including for MailChimp, HP, Transunion, and more.
Wes is a data nerd at heart, with a passion for building long-term partnerships with brands who need support with all aspects of the digital funnel.
Justin Lautermilch
Partner and CMO
With 9 years of experience, Justin has worked across a couple agencies and McKinsey and Company helping drive growth for over 100 brands including icons like Toyota, Publix, Evian, Illy Caffè, Loyola Medicine, Typeform, and ASRV.
With $20M+ in personally managed spend across every platform from Meta to CTV, Justin has a depth of expertise that is not easily matched. Justin has built and managed elite performance marketing teams the last few years and is currently deep in building Martech stacks and AI agents to automate tasks.
"If Justin is working on your account, he cares about your brand as much as you do."
Derek Lippke
Director of Paid Search
Derek brings 15+ years of experience leading full-funnel digital strategy and managing multi-million dollar media budgets for global brands including Microsoft, AT&T, Michelin, KFC, and NBC Peacock.
His agency background spans WPP, iProspect, Havas, and Wpromote, where he led complex cross-channel programs integrating paid search and video at scale. Known for combining strategic leadership with deep technical expertise, Derek pairs high-level planning with hands-on execution and strong team mentorship.