Vegas Entertainment Company
Meta & Snapchat Ads for Las Vegas Entertainment
See how we drove a 234% increase in ROAS for Spotlight and maximizing use of their Meta ads budget.
The Situation
A Las Vegas entertainment and ticketing brand had been running Meta and Snapchat advertising previously but both were severely underperforming. When we took over the account in June 2025, the brand was averaging a 1.75 ROAS on a $49K monthly spend and their historical 2024 average was even worse at 1.62 ROAS. The prior team had relied on restrictive results-based bidding (a hard $25 cost-per-result cap), was prematurely pausing campaigns with aggressive automated rules, and was running just 4 active creatives with virtually no testing framework. The account was bleeding budget with no scalable strategy in sight.
|What We Did
Account Restructuring & Technical Cleanup
- Disabled the previous agency's restrictive results-based bidding system and shifted to a "Volume of Conversions" strategy that gave Meta's algorithm room to optimize.
- Paused all failing campaigns and eliminated aggressive automated rules that were killing campaigns before they could exit the learning phase.
- Implemented 14-day retargeting windows across all ad sets and updated minimum audience age to 20+ to filter out low-intent impressions.
Systematic Testing Framework
- Launched a multi-phase testing program covering placement optimization, location targeting (DMA vs. Pinned Radius), and audience strategy (Advantage+ vs. Interest-based).
- Placement testing revealed that excluding Audience Reward Videos, Instream Videos, and Right Column delivered an 11.35 ROAS in isolation, proving the previous "all placements" approach was wasting spend.
- DMA targeting emerged as the clear winner for scalable geographic reach, replacing the prior pin-based approach.
Creative Scaling & Strategy
- Scaled the account from 4 active creatives to 300+ unique creatives with thousands of test variants.
- Developed high-performing creative concepts including "Warning" urgency ads for last-minute ticket deals and "Us vs. Them" comparison ads directly challenging competitor pricing.
- Expanded into Instagram and Threads, where CPAs came in at $23.78—outperforming Facebook's $24.77.
- Rebuilt the Snapchat advertising strategy from scratch, taking it from a stagnant 1.4 ROAS to days hitting 15+ ROAS within four months.
What We Achieved
By rebuilding the account infrastructure, implementing a disciplined testing framework, and scaling creative output by 75x, our client transformed from a money-losing ad account into a high-margin acquisition engine across Meta and Snapchat.
- ↳234% increase in average ROAS from 1.75 before we were in the account to 5.84.
- ↳Achieved consistent weekly ROAS between 6.35 and 9.55 during peak periods.
- ↳Scaled creative library from 4 to 300+ active creatives.
- ↳Drove $457K+ in monthly sales during peak months on Meta alone.
- ↳Snapchat ROAS increased over 10x, from 1.4 to peaks of 15+.
"Avg. total ROAS in 2024 was 1.62. Avg. before we took over in Jan.-May 2025 is 2.03. Avg. since we took over is 4.24 ROAS."