We Buy Exotics
Meta Ads for Exotic Car Acquisitions
See how we stabilized lead costs and scaled spend by 120%, outperforming the previous agency despite a 28% increase in market CPMs.
The Situation
We Buy Exotics needed a high volume of quotable leads from exotic car owners. However, under their previous agency, performance was highly volatile. In May 2024, the previous agency was averaging a $100 Cost Per Qualified Lead (CPQL), with weekly costs wildly swinging from $61 to as high as $623. Furthermore, their retargeting campaigns had severe ad fatigue, carrying a frequency of 7.0 and wasting significant spend. We Buy Exotics needed stability, lower acquisition costs, and the ability to scale without performance breaking down.
|What We Did
Retargeting Overhaul & High-Intent Forms
- Stopped the bloated retargeting campaigns and launched fresh segments (e.g., "Viewed Any Product", "Page Engagement") keeping frequency in check.
- Implemented new high-intent lead forms upstream, asking for specific vehicle mileage and seller qualifications to improve lead quality over sheer volume.
Audience & Creative Innovation
- Systematically tested 11+ different Lookalike Audiences, discovering massive winners.
- Transitioned creative strategy to car videos and ads focusing on specific car types increasing trust and production value.
- Leveraged audiences to absorb a market-wide 28% CPM increase in early 2026 without losing profitability.
What We Achieved
By replacing the previous agency's erratic strategy with a disciplined scaling framework, we stabilized the account immediately and doubled the weekly output.
- ↳14% reduction in average CPQL in the first month.
- ↳Scaled weekly budgets by 120%.
- ↳Slashed acquisition costs on winning audiences to as low as $37.54 CPQL.
- ↳Maintained a consistent volume of 60+ high-quality quotable leads per week.
- ↳Successfully navigated a 28% market CPM increase while still beating the previous agency's baseline.